The Collective Character of a Farmers’ Group and the Expected Behavior for its Member: A Comparative Study of Two Different Types of Farmers’ Groups

A farmers’ group may have a collective character which formed in specific geographic and historic background its members’ relationships. And affect the way of operation expected behavior for members. In this study, I conducted comparative study two groups produce leafy vegetables. The first case is an agricultural cooperative, second contract farming with consumers’ cooperative. To analyze how they their character, applied organizational culture theory. results showed that has strong territorial connections, therefore voluntary contributions are restrained. But it allowed coexistence various contrast, members to participate provide mutual support. Therefore, some quit who felt burdened by making or conclusion, clarified can actually restrict farmers from developing business as